01
Homepage
What a first-time visitor sees before they decide to stay.
0/ 20
02
Navigation and search
Whether people can find the thing they came for.
0/ 16
03
Collection pages
Where most of the browsing actually happens.
0/ 18
04
Product pages
The page that decides it.
0/ 28
05
Cart and checkout
Where the money is actually lost.
0/ 24
06
Mobile
Where most of your traffic is and most of your problems are.
0/ 20
07
Speed and technical
What it costs you before anyone sees a product.
0/ 20
08
Trust, policy and support
The reasons people do not buy that nobody tells you.
0/ 18
09
Email and retention
What happens after the first visit.
0/ 14
10
Tracking
Whether you can tell what any of this did.
0/ 10
11
SEO and content
The slow compounding part.
0/ 12
Your list, what is left.
Tick your way through the sections above and the unticked ones collect here.
Nothing left. Either the store is in very good shape or the ticking was generous.
You now have a list.
Whatever stayed unticked is the work. It will look like a lot. It always does, and almost none of it needs doing this week.
- Cross off anything you do not believe. This is a generic list and your store is not generic. If a check does not apply to what you sell, it does not apply.
- Take the cart and product page lines first. They sit closest to the money, so a fix there shows up in the numbers fastest.
- Pick one. Not a roadmap, not a quarter of work. One thing, finished and live, beats nine things half specced.
- Send us the one you do not want to do yourself. One sentence or a screenshot is enough. We price it the same day, build it on a copy of your theme, and you see it before you pay.
boring.expert
$99 a task. No retainer, no monthly fee, nothing to cancel.
knock@boring.expert